Marketing students organize a function to launch their society

News   Harris Chimatiro   October 26, 2017
PIC: Mr Michael Khomani President of CIM addressing marketing students
The newly introduced generic program in Faculty of Commerce known as Marketing organized a function to launch Marketing Students Society (MASS) under the theme “Digital Marketing”. The function also witnessed the election of new leaders to represent the society of marketing students.

The President of Marketing student’s society together with other invited guests set the tone of the function. The function benefited from different speakers like the Chartered institute of Marketing (CIM) president in Malawi, Michael Khomani, Head of Marketing at Malawi College of Accountancy, Francis Moto Jr, Marketing Manager of First Merchant Bank (FMB), Widdie Msona and Head of department of Business Administration, Godfrey Banda.

In his speech the Guest of honour at the function, Mr Khomani, stressed that he was happy with the formation of Marketing Students Society.

“In its own right Marketing Students Society (MASS) is the vehicle of employment readiness for marketing students”. Said Khomani

However, Khomani was quick to point out the problem of internship among marketing students, as there are not many companies to offer internship to these students. He further said that the launch of Marketing Students Society would help students to organize visits to companies and discuss face to face with experienced marketers.

On the other hand, President of Marketing Students Society, Vincent Khoswe elaborated that MASS was established by marketing students with the aim of interacting with those practicing marketing in the industry.

“Most of the books that we use for learning are written and published outside the country with people who have different experience from those practicing marketing in Malawi”, said Khoswe. 

He also attributed that the society wants its members to learn about the true marketing environment in Malawi and apart from that they have organized a meeting with the CIM and global apprenticeship network to get internship for marketing students.

One of the Marketing students, Kondwani Nyirenda, who is also executive officer of MASS, explained that launching of the society would help students to get in touch with marketing professionals, industry professionals and interaction among themselves. “The society will act as a link between Marketing students and the industry experts”, said Nyirenda. 

The function was sponsored by First Merchant Bank which donated money amounting 100 000 kwacha for purchasing T-shirts used at the function. The Bank’s marketing Manager, Widdie Msona said that FMB supported the function because they see students as their future potential employees and customers. The support rendered to the function is one way of the Bank’s focus to corporate social responsibility. 


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